In Episode 79 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Natalie Pyles discuss the art of pitching to media outlets. We talk about finding a story angle and explain the importance of knowing what you’re pitching. In this episode we also talk about choosing the appropriate type of media that matches the news that you want to deliver.

Also during Episode 79, we talk about doing your research, so you can specifically address the right contact at the organization. The outlet’s website should indicate whether you should include your pitch in the body of the email or as an attachment. We also encourage you to create tiers, so you can prioritize and identify your most ideal outlets based on your first, second and third choices. It’s also very helpful to stay organized. You can maintain a spreadsheet of the people you contacted, how you contacted them, and what day you should follow up. Learn about these and more tips during Episode 79 of the Bright Planning Marketing Podcast!

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