Did you know that 84% of the population trusts online reviews? And 91% of the population reads online reviews. These are significant numbers!
Fake reviews were casting doubts for consumers about how trustworthy and dependable online reviews could be. But review platforms have cracked down on fake reviews, so consumers really depend on them now.
It’s not just the consumer reviews that are helpful; the company’s response to a bad review, if done well, can be just as informative.
“The way a business answers a review totally influences one of my final decisions on whether or not to do business with that company.”
The population is looking for brand-new reviews. Reviews that are more than three months old are considered obsolete by 75 percent of the population.
Now that we’ve established that reviews are critically important, let’s learn how to actually start getting more reviews: First, analyze your online business presence. What platforms are you listed on where you could be rated? Yelp, Google, Bing, Angie’s List, Travel Advisor, Amazon, etc.
Then take notice of how many reviews you have in total and when the last review came in on each platform. Start a spreadsheet so that you can keep track of this monthly. This is one of the best and easiest marketing strategies that you can employ. It has one of the biggest impacts on whether people spend their dollars with you.
How can you put out a call to action asking for reviews? Can you use an emailed or texted prompt that reminds customers to leave a review? Which platforms are right for your business model, niche or industry? Listen to learn more!
We want to hear your thoughts and questions! And speaking of reviews, please go ahead and leave us a review on Apple Podcasts (iTunes) and subscribe for free to get new marketing episodes on the go! If you have a question for Catherine, email us: firstname.lastname@example.org. Thanks for listening!