A picture paints a thousand words. Sometimes seeing a marketing strategy in action is the best way to understand how it works.

Here in Episode 31 of the Bright Planning Marketing Podcast, your host Catherine Campbell explains how to use mobile marketing in your physical or online store.

To illustrate, Catherine describes how a local, furniture consignment shop has effectively employed a “mobile check-in list.” When she visits the store, they invite her to check in to that location on her phone. And after visiting the store 10 times (and checking in), customers who had been checking in earn a 15% discount off any single purchase from the shop!

Catherine talks about how this is a wonderful strategy for driving people to the store, thereby increasing their chance for a better conversion rate among the in-house shoppers. She also discusses how this same shop offers beer-tastings whose proceeds benefit a local animal shelter.

Catherine explains how these strategies together all contribute to building a great community around this smart and successful furniture shop.

In this episode, you’ll learn more about harnessing the power of such widespread smartphone usage to drive people in to your physical store (or toward your online shop, for that matter). Catherine says the more you can think about how to offer a promotion in real time, the more you can get your community to engage with your store. All of this information and more is available in this episode, so please join us!

“Setting up a ‘mobiwallet’ punch card for loyalty programs is a way for you to get new customers to return.”


“Your mobile marketing strategy doesn’t have to be this huge army of tactics that you roll out. … You just need to get used to the concept of mobile marketing on a consistent basis.”


Brightplanning – 27-why-mobile-marketing-is-a-best-kept-secret

Brightplanning – 28-must-know-advice-before-your-first-mobile-campaign

Brightplanning – 30-how-to-use-mobile-marketing-at-events-and-workshops

Thanks for tuning in! We’ll be back next week discussing the ethics of marketing.

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