“A hero kills people, people that wish him harm. A hero is part human and part supernatural. A hero is born out of childhood trauma or out of disaster and must be avenged.” —Dwight Schrute, “The Office”

Though Dwight’s description is humorous, it’s a little off the mark. In Episode 84 of the Bright Planning Marketing Podcast, we examine the Hero’s Journey and its circular storytelling framework. We discuss why the Hero’s Journey is an important foundation for brands to understand when it comes to their own story, and why it’s OK to venture away from this structure and customize your own narrative.

The Hero’s Journey was created by Joseph Campbell, a mythologist. In the field of comparative mythology, most scholars invested their time exploring how one culture’s myths are different from another’s. Instead of focusing on the many differences between cultural myths and religious stories, however, Joseph Campbell looked for similarities. His studies resulted in what’s called the monomyth. Join us for Episode 84 to hear more!

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Don’t forget! This is the last chance to sign up for Signature Brand Story! Get the full details when they release on July 15, 2018, and you’ll receive access to the first class for free!