Bright Planning congratulates Northern Crescent Iron on the launch of their new website.

Northern Crescent Iron is a local blacksmithing company which holds a decades-long commitment to quality craftsmanship in metalworking. Owner Matthew Waldrop has 25 years of experience in his craft, and is celebrating 15 years in business with Northern Crescent. He offers custom hand-forged wrought iron gifts, home design elements and metal sculpture.

Matthew approached Integritive Web Design to launch an updated website to grow his business. Bright Planning provided SEO-optimized copywriting services for Northern Crescent’s website relaunch project. We worked with Integritive to analyze opportunities to clarify and strengthen Northern Crescent’s voice and story and organically reach more customers who desire customized metalwork.

Bright Planning was brought onto the project to write compelling copy, promote healthy growth of Northern Crescent’s customer base, and reflect a longstanding commitment to craftsmanship and excellence in their field. We helped to analyze opportunities to communicate with audiences who would connect with Northern Crescent’s artistry, but who he wasn’t reaching through his previous website.

Peruse the results of this project on Northern Crescent Iron’s newly launched website.