When it comes to organic foods, consumers have learned to be discerning in the products they buy. Marketing spin has eroded trust in this industry, with the addition of food lobbyists and special interests becoming a part of the USDA National Organic Standards Board. Who can you trust? We have three organic food companies that are not only nailing it in the transparency and trust department, they’re getting the word about their products out there in a fantastic way.
Eden Foods was watching out for consumers, especially with BPA-free products, before we knew what we needed to watch out for. But that’s not all. Everything about Eden Foods speaks to the organic food culture’s ethics and values. This company’s best marketing practices are showcased through a comprehensive website that has it all: Eden Foods’ mission and philosophy, descriptions of their sustainable business practices, and their core principles, disseminated in an easy-to-follow yet thoroughly engrossing way. The website is easily navigable, full of eye-opening information, and their beliefs in producing true organic products and bringing farming transparency and food manufacturing to the public are 100% clear on every page.
They discuss the deficiencies in the USDA certified organic industry and explain the myriad ways in which they go above those standards. They had a passion for bringing BPA-free canning alternatives to the market years before the health risks concerning BPA became mainstream news. They discuss biodynamic farming, and the dangers of GMO in foods. They bring information about the critical function of bees in our food chain, and their passion for the topic of organics is unparalleled.
Eden Foods is everything an organic food consumer wants in a food manufacturer, and it’s all there on their website. They’re all about sustainability and transparency in the organic food market, and it’s clear they can’t be waylaid by special interest groups who’ve come along and weakened the Certified Organic food processes.
Big Tree Farms
Big Tree Farms has become a pioneer with raw cacao and alternative sweeteners. With a line of revolutionary products like coconut sugar, coconut nectar, and raw super-nutrient cacao, they’re not stopping there, having invested a great deal in their farmers cooperative and their Bali headquarters.
This company knows the value of telling a story, and while theirs doesn’t originate from an event, it comes from a very admirable philosophy cofounders Ben Ripple and Frederick Schilling subscribe to about sustainable cacao harvesting. While their website is a testament to their ethos, their Instagram is nothing short of food porn. Because of their pioneering products as well as their headquarters constructed entirely out of bamboo, Big Tree Farms has harnessed the power of the media and video marketing, and what they have to say is very interesting and exciting to the world of healthy and organic foods. CNN has showcased the construction of their Bali headquarters facility. They’ve conducted interviews with health food industry YouTubers with large numbers of subscribers. And they’re no strangers to posting videos themselves, explaining their philosophies and providing information on their farming practices, as well as imparting information on things to watch for in the industry. Big Tree Farms has something to say about the alternative sweeteners and cacao market, and they know how to get us to listen.
Mary’s Gone Crackers
Mary’s Gone Crackers is a manufacturer of gluten-free, whole grain and clean ingredient crackers for when snacking is a must.
This company’s marketing is on point thanks to its compelling origin story. In 1994, Mary Waldner was diagnosed with Celiac disease—an autoimmune disorder manifested as gluten intolerance with serious dietary implications—and refused to accept a life without snacks that were just as flavorful as what she enjoyed before her diagnosis. She started baking her own crackers, and her recipes were such a hit with friends, family, and neighbors, Mary’s Gone Crackers was born. With unique ingredients, including a line of seed crackers, this food product stands out. Because of Mary’s commitment to gluten-free foods, there is never a question concerning the ingredients in the company’s products. They’re always gluten-free. Always.
Not only does Mary’s Gone Crackers have a cracking good story behind it (I’m so sorry), but the company is rocking the social media. While they may not have a huge Instagram following, with just over 7k followers, the photos of the versatile uses of their crackers—from drool-worthy appetizers to desserts, yes, desserts—are seriously decadent. But it’s their Facebook page where their social media game is on point the most. From wishing everyone a Happy Earth Day to joining in the craze over the recent royal wedding with the news that Meghan Markle is a fan of their crackers, the Mary’s Gone Crackers brand is as down to earth as their ingredients. They also engage well with their target audience, sharing posts of people who extol the virtues of their products and continuing the conversation about why gluten-free is a need for many, and a plus for others.
Organics is one of the fastest growing industries of the last 20+ years, and quite a lot of the buzz has come from companies that were proven to be a flash in the pan, here and then gone in a puff of smoke. These three companies, both old and brand new, have shown they have the know-how to get their message out there and keep their brand front and center in all they do. Such dedication builds consumer confidence, and in the organic food industry, consumer confidence is the holy grail result of effective marketing.