Originally posted 08.07.2018
Updated 07.19.2019

Music is β€œthe universal language,” but is that true for marketing? In Episode 88 of the Bright Planning Marketing Podcast, we discuss methods for using tunes in marketing to infuse the energy and emotion that our customers are intended to feel.

We discuss where music is used, and we also talk about using it in β€œpillar content.” How do you find music that can be used legally in campaigns and marketing materials? And the biggest question, is it expensive? We answer these questions and more in the episode many of our listeners have been looking forward to.