MARKETING AND PR SERVICES
Where do you want your business to be in twelve month’s time?
Maybe you want to generate $XX gross revenue, or increase profits by XX%, launch a new product or restaurant concept, or grow brand awareness on a national scale.
How we work:
Bright Planning’s agency owner, Catherine Campbell, first learns about you and listens to your goals through a complimentary introductory call or in-person meeting. If your business structure and goal(s) seem like a good fit for our agency, your team will then meet the rest of our team and together we’ll go through a deep dive discovery process, which we call The Launchpad. This creates a structure for your personalized marketing and public relations plan that is focused on your goal and will be complete in twelve months or less. (We often get results for our clients in as little as 90 days.)
How exactly will we grow your business?
We’re here to serve as the extension of your Marketing & PR department:
- Identify and articulate your best stories
- Choose the most effective content formats
- Transform your brand stories into unforgettable campaigns
- Publish and promote your content
We take your stories and make sure they are accomplishing at least one of the following achievements…
– Demand Generation
– Digital Brand Awareness
– Local and National Brand Optimization
– Customer Retention and Referrals
Over the course of six or twelve months, your entire plan and campaign will spring to life. Each service in your Launchpad strategy plan will be added and/or optimized in a logical order so that you have fully robust marketing and public relations campaigns, as well as monthly reports and weekly updates, that help your business to achieve its goals.
A great place to start. Our signature service is The Launchpad: a deep dive discovery process in which we provide you with a detailed analysis of your current marketing and PR efforts plus a customized, action-ready marketing & PR 6-12 month plan. We’re also available to consult on single campaigns or specific tactics in hourly or half-day sessions.
We offer quarterly and annual content marketing campaigns, including weekly and monthly content creation, promotion, management, and reporting. We work closely with your team to execute unforgettable story-driven campaigns that will bring in new customers.
If you hate writing stuff, give it to us. Writing content–whether it’s a blog post, social media caption, or website page–is often a company’s biggest bottleneck. Our team is a group of skilled professional writers who has crafted nationally-recognized, award-winning content for websites, blogs, articles, ebooks, video scripts, email campaigns, newsletters, digital ads, brochures and more.
Press releases? That’s just the beginning. Your brand should be talked about…in a good way. And we can help make that happen with local, regional and national media coverage. We help our clients with event media coverage, ongoing media outreach, announcements, launches, award submissions, social media integration as part of PR strategy and more.
Our agency is built upon transparency, relationships, and doing the right thing.
All of Bright Planning’s services are done in-house with our team, whom you can meet here. You don’t have to worry about your work being secretly outsourced overseas or to a chop shop firm that doesn’t pay a living wage.
What we don’t offer under our roof: branding, graphic design, media buy, WordPress website design, app development, website hosting, filmmaking. We work with our award-winning local partners for those projects to help achieve your goals. And we’ll keep it all under one invoice for you, if you want.
Speaking of billing: you will never receive an invoice out of the blue. It’s the 1st or 15th of each month.
We value our relationships with editors, writers, designers and vendors so we never take a cut of their fees or pad their billings.
Bright Planning’s client project schedule is capped each quarter so we can provide you with our best creative work. Many of our clients stay with us for years.