I had so much fun joining the Finding Asheville podcast for their 80th episode in March! Host Nathan Miller and I discussed why entrepreneurs absolutely need to pick a focus in a world full of free marketing information, the biggest marketing mistake Asheville businesses make, and how an unexpected layoff and a pep talk from Seth Godin led me to start my own company.

LISTEN: The full episode is here or on iTunes. Free.

DISCUSS IN THE COMMENTS: Have you ever narrowed down your services or products to better your business? Why or why not?

Related: The Miss America Trap